Thanksgiving, Black Friday, and Christmas: Navigating Freight Challenges Amid Trade Uncertainty
As the holiday season approaches, global trade finds itself at a critical crossroads. The election of Donald Trump, known for his hardline trade policies, as the next U.S. president signals potential disruptions in international commerce. With sanctions and countermeasures escalating among major economies, the trend toward de-globalization is becoming a reality. For the freight industry, this creates a sense of urgency as businesses race to secure shipping slots amidst rising costs and tightening trade restrictions. Holiday-Driven Demand: Thanksgiving, Black Friday, and Christmas Despite the uncertain trade landscape, the holiday season presents a bright spot for the freight industry. November marks the dual celebration of Thanksgiving and Black Friday in North America, both of which fuel a surge in retail activity. Black Friday, in particular, has evolved into a global phenomenon, driving massive demand for consumer goods and creating peak shipping requirements. Looking ahead, Christm